Kids Cuisine

http://www.conagrafoods.com

This is an image of" Kid Cuisine Bug Safari Nuggets", microwavable food for children, created by ConAgra.

This product is very popular among children and it provides a variety of foods. However, this ready-made food is generally high in sodium and cheap bad oil such as concentrated lard is used. The company uses very effective marketing strategy. First of all, the package design is attractive to the children. The playful penguin character looks like it’s having so much fun swinging on the jungle vine. The design includes mazes and other games for children on the box.

This box becomes a toy rather than real food. The children can decorate the chicken nugget with a sealed plastic pouch of ketchup. How fun the mealtimes can be! However, these food tastes like plastic, not real food.